Tapping into the power of rock… to market your product


Who is Jones Soda? What is this funny looking drink with its bright colors that you want me to drink?

Are you kidding me!?

Why would I ever give up my beloved Dr Pepper?

This is what I thought in on my first ever Warped tour back in good’ol 1997. I saw products all around me and was taken by their influence on me. Jones Soda, Yoohoo chocolate drinks, Gatorade, Hurley, Vans, AOL, Hansen’s, Sprite, Ernie Ball, G-Shock Watches and the list goes on…I couldn’t get away from then.

What started as a closed minded assumption about Yoohoo Chocolate drinks quickly turned into an obsession. There wasn’t a day on the Warped tour that I didn’t drink at least a six-pack. I know, I know a six-pack you say. Yes, I had one every day. Yoohoo is surprisingly refreshing on a hot summer day. And those wacky guys at Jones Soda had me hooked with their lollypop colored drinks; I was sporting G-Shock watches and wearing Vans shoes.

Now don’t get me wrong you can take the Texan out of Texas, but you can’t take the Texas out of the Texan. I never gave up my precious Dr. Pepper for any other soda, but Jones Soda went from an unknown entity to a brand that I recognized in just six short weeks as we toured across North America. Since that summer, way back in good’ol 1997, I see Jones Soda in practically every convenience store, grocery store, a plethora of coffee shops and even those little alternative skate shops that only carried Vans shoes. Because of the Warped Tour I recognize Jones Soda as a credible brand name and yes occasionally I will drink it instead of my beloved Dr. Pepper.

Who is Bounty Up? What is this funny looking website with bright colors that you want me to sign up to?

Are you kidding me!?

Why would I give up my beloved Dr Pepper?

All kidding aside this is what I expect from people when they first see Bounty UP at many of the festivals this coming year. They will see our mascot MoMo the Pig and ask themselves what on earth am I looking at? Why do I want to be involved in this and why do I care? But as the summer progresses and many of my Rock Star friends have become bounty hunters they will stop asking these questions. Instead they will sign up for accounts, create bounties and they will also close bounties as well. And by the end of the summer touring schedule people will be reaching for Bounty UP almost as regularly as I reach for a Dr Pepper.

And if a few cases there will be those of you that will give up Dr Pepper for Bounty UP.

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