Within the sphere of social causes, I’ve been mulling over the Inconvenient Truth. Specifically, the fact that the most compelling part of that film, is the slowly, but inexorably, upwardly mobile graph-line of our atmospheric carbon.And the shift in awareness that follows - when we measure it, we will change it.

Weight-watchers understands this as well as anyone.

As the idea of crowd-funding becomes more and more obvious (especially given the media-highlighted recent successes in prize-driven development), our competition emerges. And while many of them seem to have missed the point entirely, and no one has captured exactly what BountyUp has, they all have one feature that we’re lacking: the thermometer.

Originally I had stayed away from the meter on purpose, thinking that the idea of a bounty being potentially FINISHED at any moment was sort of exciting. But I’ve got it wrong - without a visible goal, people are hesitant to become involved. Reluctantly, I’ve added support for a “target amount” - and sooner or later, I’m going to need to add that all-important pretty little graphic.