PayPal. Google Checkout, Yahoo Stores, Authorize.net, 2Checkout, WorldPay… the list goes on and on. How do you make a smart choice?

Well, to start with, what are your goals? The smallest possible fees - as a percentage? The lowest possible out-of-pocket expense to get up and running? The most transparent experience for the user?

BountyUp started with PayPal, like many online projects do, for the simple reason that a PayPal gateway can be set up and running within a few short minutes. We’re graduating away from that, of course, but it looks like we’ll take a short hop to Google Checkout for the time being, and move the rest of the way to a “real” merchant account after the big launch. Stay tuned.