I often ask myself the same question…”What is a bounty?” The answer I usually come up with is, “hell I don’t know…what ever you want it to be!” The problem that I find is lack of imagination. Maybe it’s my own problem or maybe everyone else suffers from it as well. I’m not sure yet so I’ll have to get back to you on that one.

But where I lack imagination at times it seems Amity Records does not; they are an independent record label with no more than a handful of artists and they have created a bounty for MimosA their flagship artist. MimosA is an interesting mix of nylon-flamenco guitar mixed with loud crushing electric guitar and great rock vocals. I listen to them often and I highly recomend that you do as well.

They bounty offers $10,000.00 to any one that creates a Youtube video and gets 500,000 views, As an owner of BountyUp I never really thought about contesting as a means to an end and where it goes against the basic formula of collaborative commerce it does tap the power of crowd sourcing.